Hashtag | Brown Beige

An abstract rhythm of line and movement, the Hashtag Rug from the Gensler x Ben Soleimani collaboration reimagines traditional geometry through a more expressive lens. Angular intersections and shifting diagonals create a sense of motion, like architectural sketches caught mid-thought.

Rather than follow a fixed grid, this pattern plays with disruption and asymmetry-balanced yet unexpected. The linear language is both dynamic and refined, adding texture and tension to your space.

Each rug is hand-knotted using sustainably sourced New Zealand wool, crafted by master artisans whose technique honors centuries of tradition.

Made to order and fully customizable, the Hashtag Rug can be scaled or recolored to reflect the energy and vision of any space. Ideal for residential or contract settings seeking pattern with intent and edge.